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Amit Shankar

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Amit Shankar, author and poet

Amit Shankar (born 15 November 1973) is an advertising professional-turned-author. Currently based out of Gurgaon, Shankar has written five fiction titles, and authored and edited two international poetry collections. His short stories have been adapted into films, plays and skits.[1][2][3][4][5][6][7] His titles have represented contemporary Indian fiction at Frankfurt Book Fair and the Beijing Book Fair.[8]

Early life and education

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Shankar was born in Allahabad, Uttar Pradesh, India. He completed his schooling from St. Joseph's College, Allahabad and then moved to Delhi for further studies. He holds a post-graduate degree in Commerce from University of Delhi.[9]

Early career

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Shankar began his advertising career by joining McCann Erickson. He has worked at companies like Publicis Groupe, Wunderman, Solutions [10] and Dentsu. His clientele included: Nestle, GM, Microsoft, Cisco, WHO, Pedigree and USAID.

Shankar has also worked at the Canadian company Nortel Networks. After which he joined Sparrow, an animation agency, as the CEO of the company.

Writing

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He quit his job to focus full-time on his writing career because he was missing lessons and morals in contemporary writing.[11][12]

His first fiction title Flight of the Hilsa (2010) explores the meaning of happiness through the character of Avantika Sengupta, a young Bengali painter.[1][5][11] The novel garnered critical acclaim and has represented the contemporary Indian fiction at the Frankfurt and Beijing Book Fair in 2014.[5][1][11]

His second fiction title, Chapter 11 (2011), is a commentary on the urban conflict and suggests answers to day-to-day complex issues.[4][5] Love is Vodka – A Shot Ain’t Enough (2012), Shankar’s third book, explores the confusion around the word love.[5]

Café Latte (2014), a collection of 18 short stories, was registered in the Limca Book of Records for being the first book launched with a film on one of the stories.[13][14]

The book surveys various hues of death.[2][5][15]

Never Alone, Always Lonely is an international poetry coffee table book where fifty of his poems have been interpreted by 12 artists, both from India and abroad.[5]

[16] His latest offering, Uberlegen [17] is his first thriller. It traces a secret WW2 genetic formula that has gone missing.[18]

Others

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Shankar is the founder of The Great Indian Literary Festival[19] [20] It focuses on bringing Indian literature in regional languages to the fore.[21][22] Its Season1 and 2 were held in Udaipur in 2017 and 2018.[5][23][24][25]

He believes that Hindi has to play a crucial role in unifying the nation and therefore it has to be promoted both in terms of content and reach.[26]

During its Season 4, writers, poets and artists from Romania, Hungary, Ukraine and Switzerland also joined.[27][28]

He is also the founder of House of Lions, a brand and communication consultancy with offices in India and France.[29][30][31]

As a guest speaker and visiting faculty he visits corporate, design and management institutes.[32][33]

See also

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References

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  1. ^ a b c Kumar, Anuj (23 November 2010). "Don't fish for happiness!". thehindu.com. Archived from the original on 18 December 2016. Retrieved 16 December 2016.
  2. ^ a b Sudhakar, Kripa (21 August 2014). "Moon News - ABC hosts the National launch of Amit Shankar's Cafe Latte". Retrieved 16 December 2016 – via YouTube.
  3. ^ "Author's Corner". www.newdelhiworldbookfair.gov. Archived from the original on 22 March 2015. Retrieved 16 December 2016.
  4. ^ a b "Authors" (PDF). nbtindia.gov.in. Archived (PDF) from the original on 4 March 2016. Retrieved 16 December 2016.
  5. ^ a b c d e f g h "Speakers - Utkal Literature Festival". ulf.net.in. Archived from the original on 17 December 2016. Retrieved 16 December 2016.
  6. ^ "Amit Shankar". Archived from the original on 2017-06-03.
  7. ^ "'Unlike most of our metropolitan cities, Gurugram has no baggage from past'". Hindustan Times. 2018-09-19. Archived from the original on 2020-10-19. Retrieved 2020-10-19.
  8. ^ "Barodian's book picked for two international book fairs". The Times of India. October 30, 2014. Retrieved 2021-01-25.
  9. ^ "Mr. Amit Shankar". 31 July 2013. Retrieved 2021-03-03.
  10. ^ "Digitas | New Delhi, India". www.digitas.com. Retrieved 2020-10-19.
  11. ^ a b c "'Flight of the Hilsa': Demystifying Definition of Happiness". outlookindia.com. Archived from the original on 17 December 2016. Retrieved 16 December 2016.
  12. ^ "An Interview with Amit Shankar - Author of Love is Vodka, Flight to Hilsa and Chapter Eleven". spiderorbit.com. 3 December 2013. Archived from the original on 18 December 2016. Retrieved 16 December 2016.
  13. ^ "First book launched with a film on one of the stories". Limcabookofrecords.in. 2014-08-19. Archived from the original on 2016-12-20. Retrieved 2017-01-10.
  14. ^ "First Book Launched With a Film on One of The Stories". The Coca-Cola Company. Retrieved 2020-10-19.
  15. ^ "Amit Shankar's 'Cafe Latte' finds a spot in 'Limca Book of Records'". Creative Yatra. Retrieved 2020-10-19.
  16. ^ "amit-shankar-book-launch-uber-legen". creativeyatra.com. Retrieved 2021-03-04.
  17. ^ "amit-shankar-book-launch-uber-legen". Creative Yatra. Retrieved 2020-10-19.
  18. ^ "Vishnu Amit Shankar Archives". Vishwakarma Publications. Retrieved 2021-01-25.
  19. ^ "12 distinctive festivals of India one must visit before dying !". Creative Yatra. Archived from the original on 2018-03-07. Retrieved 2019-11-01.
  20. ^ "Kumaon Literary Festival". kumaonliteraryfestival.org. Retrieved 2021-03-03.
  21. ^ "कुछ साहित्यकारों ने देश को पीछे धकेला, लिखती नहीं आक्रोश व्यक्त करते हैं लोग". Dainik Jagran (in Hindi). Retrieved 2020-10-19.
  22. ^ "Converge, An Indo-Hungarian Poetry Rendezvous | Suburb". 2020-01-21. Retrieved 2020-10-19.
  23. ^ "TGILF". TGILF. Archived from the original on 2017-06-09.
  24. ^ "Creative Yatra". Archived from the original on 2017-01-31.
  25. ^ "TGILF on YouTube". YouTube.
  26. ^ "Is Hindi Back Among The Millennial? | Suburb". September 14, 2021.
  27. ^ "4th Edition of TGILF-India's Only Regional Literature Festival For Two Days From 9th-10th Jan". Global Governance News. 2021-01-10. Archived from the original on 2021-01-29. Retrieved 2021-01-25.
  28. ^ "Regional By Design, Global By reach | Suburb". 2021-01-13. Retrieved 2021-01-25.
  29. ^ Bureau, MN4U (2023-09-29). "Mavcomm Consulting, House of Lions enter into strategic partnership". MediaNews4U. Retrieved 2023-10-01. {{cite web}}: |last= has generic name (help)CS1 maint: numeric names: authors list (link)
  30. ^ Desk, Mediabrief News (2023-09-29). "Mavcomm Consulting and House of Lions partner to bolster brand and reputation management". MediaBrief. Retrieved 2023-10-01. {{cite web}}: |last= has generic name (help)
  31. ^ "Mavcomm & House of Lions forge partnership". MxMIndia. Retrieved 2023-10-01.
  32. ^ "Mr. Amit Shankar". 31 July 2013. Retrieved 2021-03-25.
  33. ^ SpeakIn. "Amit Shankar | SpeakIn Expert Speaker". www.speakin.co. Retrieved 2021-03-25.
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